Unilever CEO Paul Pulman believes that business decisions at Unilever should favor those that have both good economic and good social consequences. This idea is referred to as:______
a. competitive advantage
b. corporate social responsibility
c. strategic leadership
d. stakeholder analysis
e. ethical dilemma
Corporate social responsibility occurs when companies engage in social activities to help others and maximize their profits, as well as against social and economic consequences and against environmental conditions.
so correct answer is b. corporate social responsibility
