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  • 09-10-2020
  • Business
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Describe the relationship between USP and the marketing function.

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  • 09-10-2020

Answer:

In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

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