Answer:
C) benchmarking
Explanation:
Benchmarking refers to the process by which a company compares its products or services, or business practices to the products or services, or business practices of the industry's leader. For example, Microsoft benchmarks its Edge browser to Google Chrome.
This way a company can determine how they compare against the important player and it also helps them to acknowledge in what ways can they improve their products or services, or business practices.
