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Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n) ________ and influence consumers.

Respuesta :

Answer: Reference group  

Explanation:

Here, in this particular case the models will tend to serve as the reference group and thus further influence consumers. The reference group is referred to as the group that is used as an scale in order to compare an individual or another group with.  Here, the organization tends to hope that the models will further act as the reference group, this is because of their appealing nature, and thus will lead others to copy the similar attitude.

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