Daniel, a salesperson, was conducting a sales presentation about his company's new range of laptops to a few prospective customers. He explained to them how the laptops used the latest technologies, and how they had the sharpest resolution and an extensive storage capacity. During the presentation, one of the prospects admitted that he was not able to understand the presentation, as he was new at using technology. Daniel altered his message accordingly and adjusted the presentation for everyone to understand. In this scenario, Daniel was involved in _____.​